Norton & Sons and E. Tautz relaunching mastermind Patrick Grant is letting us have a peek at the E. Tautz brand revamping process. The venerable old military and sporting house on Savile Row still gets its beautiful sans serif font (GilI Sans, I think) and fox crest thanks to the guys at Moving Brands. So perfect. (Patrick, incidentally, is the 18th best dressed man in Britain if you ask GQ. We agree).
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The Patts is obviously totally beautiful . . . but Patrick is a much better dresser :)
Beautiful.
Handsome. But, font is closer to FUTURA than Gil Sans
It's neither Gill Sans nor Futura, both are far too recent to have been used by Tautz. More likely it's Akzidenz-Grotesk, a Berthold typeface, or News Gothic, an ATF face. And please, it's "typeface", not "font." Great blog, by the way.
Love at first sight.