Nipping and Tucking an Old English Brand

Norton & Sons and E. Tautz relaunching mastermind Patrick Grant is letting us have a peek at the E. Tautz brand revamping process. The venerable old military and sporting house on Savile Row still gets its beautiful sans serif font (GilI Sans, I think) and fox crest thanks to the guys at Moving Brands.  So perfect.  (Patrick, incidentally, is the 18th best dressed man in Britain if you ask GQ. We agree).

The brand not only looks good, but it Tweets, too - and will be your Facebook friend.


  1. The Patts is obviously totally beautiful . . . but Patrick is a much better dresser :)

  2. david says:

    Handsome. But, font is closer to FUTURA than Gil Sans

  3. It's neither Gill Sans nor Futura, both are far too recent to have been used by Tautz. More likely it's Akzidenz-Grotesk, a Berthold typeface, or News Gothic, an ATF face. And please, it's "typeface", not "font." Great blog, by the way.

  4. Stacey says:

    Love at first sight.