Hunting and Fishing was around for decades, but it really hit its target design-wise in the mid-to-late '30s. That red just pops on eve...
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The Thames in Gasparcolor
One of the great selections from the BFI Archive shot in 1935 using Gasparcolor, a color film system used primarily for animation in the '30s and '40s....and here for making ship yard scenes look like picture postcards.