Travel: Cool Stores

Longchamp's new SoHo store - La Maison Unique - is like Prada's Rem Koolhaas in woodtones (check out the video under "stores" to see the grand opening attended by every celebrity on the planet). The bags don't really inspire me, but they're sure turning up the marketing muscle with those Kate Moss ads. It's included in's list of the world's coolest stores. 132 Spring Street, NYNY.